![]() Coca-Cola girl Vivian was introduced to America, and throughout the weeks listeners learned everything about Vivian and Jim’s romance. The name of the broadcast was, ‘The voice of the Coca-Cola girl,’ and it lasted for fourteen weeks. In 1927 Coca-Cola decided to sponsor their very first radio broadcast. His paintings would demonstrate how people would enjoy a Coke back in that time period, and the artwork has become classic. Rockwell created 6 paintings for Coca-Cola, he illustrated “moments of relaxation and leisure, choosing to be inspired by the message of an idealized lifestyle over a simple product placement.” (4) Rockwell was known as one of Americas best artists, so working with Coca-Cola was an iconic match. Norman Rockwell was the first illustrator to create artwork that was printed onto the advertisements. Give us your paper requirements, choose a writer and we’ll deliver the highest-quality essay! Order now Trade cards are similar to business cards today, except that they only promote a certain product. When Hilda Clark was advertising Coca-Cola it was only served in fountains, there was no bottles produced at this time, so her advertisements where placed in calendars, her face would be on tin serving trays, and trade cards. The first celebrity to be featured in advertisements was Hilda Clark, she was an actress, singer, and was also known as a model when she became the first face of Coca-Cola. The beginning of the 1900s is when celebrities started to promote the soda. No pictures, only words would fill the posters stating how “refreshing and invigorating” the beverage was, and that the drink was only 5 cents. Celebrities, artists, and special events are some similarities of Coca-Cola advertisements from the past, and now.Ĭoca-Colas first advertisements started in 1886, and they where very plain. Coca-Cola has been known to be an inclusive, fun, and a brand driven by the theme of celebration. ![]() This companies history of advertising leads to their success, and continued success in the market today. ![]() Throughout the years Coca-Cola has created an empire for themselves and this is because of their outstanding advertising. ![]()
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